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Google AdWords Interview Questions
Questions Answers Views Company eMail

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

199

Which adwords settings are specified at the account level?

239

what type of bidding method is used to manage image ads on the google display network?

240

What would be the most appropriate landing page for his ad?

211

What strategy should giorgio use to increase the number of relevant clicks from his search network campaign?

227

A keyword with very low clickthrough rate (ctr) will usually receive-?

245

Data shows the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's display network campaign based on your research?

200

Which is a benefit of manager defined spend (mds)?

212

An advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend?

244

which is one characteristic of the accelerated delivery method?

232

Which formula does google use to rank keyword-targeted ads on google search

208

How can you use this data to optimize your client's bidding strategy?

235

If you have set a maximum cpc bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum cpc you would need to pay to show your ad - assuming your ad is similar in all other aspects?

283

what is the impact of poor landing page quality on an ad group?

194

in the case of a placement targeted ad on the google display network, the quality score portion of calculating ad rank is based on-?

284


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Un-Answered Questions { Google AdWords }

Mention what are the types of keywords?

206


Your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve?

198


What is the benefit of having multiple ads in an ad group?

198


How many types of keyword match type in google adwords?

235


If your ad serving option is set to optimize and there are multiple variations of your text ads within the same ad group, adwords will?

198


Which factor should be most important for this advertiser when deciding keyword bids?

199


If an advertiser improves the quality score of a keyword, this keyword may?

204


Which is a benefit of search advertising with google adwords?

211


Name some of the google adwords ad extensions?

267


Explain what is an ad group in google adwords?

220


Explain the my client center (mcc) account functions?

255


What does converted clicks measure?

219


How does adwords bidding work?

262


what key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

255


When reviewing the search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?

226