Google AdWords Interview Questions
Questions Answers Views Company eMail

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

5

Which adwords settings are specified at the account level?

5

what type of bidding method is used to manage image ads on the google display network?

5

What would be the most appropriate landing page for his ad?

5

What strategy should giorgio use to increase the number of relevant clicks from his search network campaign?

5

A keyword with very low clickthrough rate (ctr) will usually receive-?

5

Data shows the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's display network campaign based on your research?

5

Which is a benefit of manager defined spend (mds)?

5

An advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend?

5

which is one characteristic of the accelerated delivery method?

5

Which formula does google use to rank keyword-targeted ads on google search

5

How can you use this data to optimize your client's bidding strategy?

5

If you have set a maximum cpc bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum cpc you would need to pay to show your ad - assuming your ad is similar in all other aspects?

5

what is the impact of poor landing page quality on an ad group?

5

in the case of a placement targeted ad on the google display network, the quality score portion of calculating ad rank is based on-?

5


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Un-Answered Questions { Google AdWords }

In order to appeal to customers on mobile devices, explain the important?

1


Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for laura's campaign to reach people interested in purchasing children's games?

5


You would choose to advertise on the google display network if you wanted to?

1


Which method would be recommended for an advertiser who is trying to increase the quality score of a low-performing keyword?

5


Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like dark chocolate and gourmet chocolate bars. If you opted this particular campaign into the google display network, what type of targeting would automatically be used to determine whether your ads might show?

5






What is the use of display planner?

1


What would be the most appropriate landing page for his ad?

5


How often does the adwords system run an auction to decide which ads to show on the google search page?

1


What should an advertiser use to organize ad groups?

5


your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

5


What best describes enhanced cost-per-click (ecpc)?

1


which targeting method would you use to reach these people?

5


You can use audience targeting to show your ads to?

1


What is the meaning of ctr and how you can calculate?

1


A standard adwords text ad is made up of?

1