tell me abt ur most memorable moment

1716

What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels.

2685

Give a relationship between concept, Hypothesis and Theory. What are the Salient features and classifications?

1749

Distinguish between: a) Normal layout & Print Layout views b) Windows Clipboard & office Clipboard c) Save & Save As Commands d) Program File & Data File e) Pie Charts & Barr Charts

1582

Customs Duty is fixed or Non Fixed

1727

What Do you Mean by Wall Management?

1618

I have an experiance in retail industry, I want to expore more Retail industry, Pls suggest me to do Retail Management course.

1506

financial management what will your out look towards maintenance of liquid assets to ensure that the firm has adequate cash in hand to meet its obligations at all times? i need answer in 5 to 6 pages please help me

1545

hello, where can i find the 1st sem mba vtu syllabus old question paper. regards, priya

2529

how does a bank finance working capital

1396

why would you choose ece ( early childhood education)

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6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?

1752

List the major pricipal of organizing

1601

Can Any one help me out to setup a dairy plant on small scale starting with 20 odd animals?

1599

sir im going to face interview of sbi clerk post,so i want to know about the questions which can be asked in the interview?so plz help me.thank u....

1726