What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels.
26896. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?
1754Right now i have just passed my bcom first year exams and i am looking forward to qualify CAT. I dont know what all is reqired. I passed my +2 from CBSE commerce and i dint studied maths. Can you suggest me what should i do to qualify CAT
1414iam looking for te best business idea ihave a sspace of about 10thousand covered factory shed with equal amount of open space on the outskirts of mumbai checkpost dahisar the sopace is situated on the w.e. highways please sugest the best idea to do a business
1610hi i got i-20 from my US university for studing MS in Economics. i am gong to face the interview soon. but i do not have any score in IELTS/TOFLE or GMAT.i do not have the time to sit for it. Does this effect on getting visa. Plz. let me know...
1613an operation stratergy is developed using many sources of input .which is the least likely to have input?
1666Post New Business Management AllOther Questions
can i take the specialization for MBA HR and system is it good my career? will it work out?
Give a relationship between concept, hypothesis and theory. What are the salient features and calssifications?
how about ibm(international business management) specialization in MBA?What are the future in it?what are the sources to upgrade it?
A. What kind of decisions is a manager generally required to make in the organizational context? Explain with examples as to which of these correspond to programmed and non-programmed categories B. Discuss various strategies used in implementing organisational change in the context of a large manufacturing company.
advantages and disadvantages of the custer sampling
IS ANYONE FROM GUJARAT RECEIVED JOINING LETTER OF BOB CLERK 2011 , KINDLY POST IT or CONTACT BY EMAIL. sinhasanjiv73@gmail.com
'Why do you want this job' in a job interview?
Who do you involve in this process?
EOQ formula ? and tell me about that???
How successful were you and how do you know that?
What's the difference between a Persona and a Market Segment?
A. State in your own words what Little’s Law means. Describe an example that you have observed where little’s Law applies. B. “You don’t inspect quality into a product; you have to build it in.” Discuss the implications of this statement
why do u select to do MBA in HR after doing B.Sc in physics?
List the major pricipal of organizing
Hi! frnds i m gonna attend de sbi clerical interview dis month.. so could u guide me wid wat r de ques dat r generally expected to ask in de interview?n also how long de interview goes on?