ALLInterview.com :: Home Page      
 Advertise your Business Here     
Browse  |   Placement Papers  |   Company  |   Code Snippets  |   Certifications  |   Visa Questions
Post Question  |   Post Answer  |   My Panel  |   Search  |   Articles  |   Topics  |   Errors
   Testimonials Refer this Site  Refer This Site to Your Friends  Site Map  Contact Us      
   
 
 Categories >> Business Management >> Business Management AllOther
 
Suggest New Category 
 


 

Question Asked @ Answers Views     Select
what are the applications of SAP? how useful it is?    0  205
Explain the factors that influence group effectiveness.    0  1237
6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?    0  381
What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels.    0  338
wht in business do they think is importance of numbers    0  223
FROM MBA COURCE WHICH PAPER IS MOST IMPORTENT FOR INTERVIEW?    2  680
what is the relevance of computer science to business management    0  268
What is basic requirement for Scheduled Bank? banking   0  225
What is the difference between ERP and CRM esoft   1  640
what is know about bcpl    0  192
why do you want to do mba? matrix   0  232
how will you motivate your workers to strive willingly in a target based industry nibm   0  183
How will you motivate workers to strive wiilingly in a target based industry. nibm   0  166
New Entrepreneurs agengy was established on tnpsc-tamil-nadu-public-service-commission   0  169
Hi! frnds i m gonna attend de sbi clerical interview dis month.. so could u guide me wid wat r de ques dat r generally expected to ask in de interview?n also how long de interview goes on? state-bank-of-india-sbi   0  193
E-Mail New Answers        Answer Selected Questions        Post New business-management-allother Questions
Prev    1   ... 4   ... 7    10   [11]    12  ... 16   ... 19   ... 22   ... 25   ... 28   ... 31    Next
 
 
 
 
 
Un-Answered Questions
 
 Question Views   Select
 
why do you want to do mba? 232
give a brief description of your career goals.explain how this course would help you attain them. 2216
survivor management 405
hello, where can i find the 1st sem mba vtu syllabus old question paper. regards, priya 778
i have completed my cetifictae iv in business and doing deploma of business. after doing these course which deploma course is suitable for me as well as i can get pr? can i do certificate iii in automotive if i can after completing this couse how much score i have to socre to apply the pr? pls honestly adivce me ...................... 218
What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels. 379
why DEPB Licence application is doing 418
I defaulted on a second on my home loan. The statement I recieved from the lender states Suspence blance is 0. What does that mean? 172
Being a researcher in marketing company, how can you search the opportunities and monitor the threats of your product? 260
how about IBM? And what all we need to be upgraded where i currently pursuing my mba 1st semester. 338
I am buying goods from Chennai to Bangalore (leather Belts). Pls advise if I have to pay CST and VAT (Purchase is from Manufacturer and selling to Retailer) 3
write brief notes and examples on the following terms 1. trade liberalisation 2. Structural Adjustment Program 3. Balanced development 4. NIEO 716
A. What factor account for the resurgence of interest in Operation Management today? 368
I am sunil. I have completed +2 securing 71% from science stream. Now i have selected "Management Information System, General" as my course of study in Kentucky, Murray, USA. Now the question may araise "Why have u choosen management as u r the student from science stream?" 303
an operation stratergy is developed using many sources of input .which is the least likely to have input? 189
E-Mail New Answers        Answer Selected Questions