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 Categories >> Business Management >> Business Management AllOther
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Question Asked @ Answers Views     Select
career path of MIS Manager (non IT)    0  1578
what are the applications of SAP? how useful it is?    0  481
Explain the factors that influence group effectiveness.    0  2404
6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?    0  691
What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels.    0  879
wht in business do they think is importance of numbers    0  441
what is the relevance of computer science to business management    0  473
What is basic requirement for Scheduled Bank? banking   0  640
What is the difference between ERP and CRM esoft   1  1518
what is know about bcpl    0  364
why do you want to do mba? matrix   0  466
how will you motivate your workers to strive willingly in a target based industry nibm   0  514
How will you motivate workers to strive wiilingly in a target based industry. nibm   0  564
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Un-Answered Questions
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Justify your suitability for the position? 5053
write a short note on inspection and supervision report and their uses 2601
i have a land in city where so many godowns are present i want to know how i will be a c and f agent what can i do for his please suggest qualification need for same thanks 440
Explain the meaning and discuss the importance of motivation in a teamwork context 1239
How will you do negotiate? 416
what change management process have you used to ensure that change is introduced properly 926
what is the difference between share and debenture? 354
the question is from principles of economics, suppose the price elasticity of demand for text books is two and the price of the text book is increased by 10%. by how much does the quantity demand fall? inter the result and discuss reasons for the fall in quantity demand ineed answer for this in 5 to 6 pages 1208
Do you have reference list? 431
explain about yourself with your streangth and weakness. and also tell me why do you want to do mba? 413
Is outsourcing of computer can be called as bpo? 520
Identify some of prominent failures of Ideas/projects/business units from corporate sector ( For instances- Subhiksha Retails ,Vishal Mega Mart,Daewoo Matiz in India etc) and critically evaluate the causes for these failures/losses and give your recommendations for possibility of survival or rejuvinate of these failures? 756
"You r bourn intelligent ",your education is just a waste of time (you have to answer in support of the statement )? 617
which date sensex was a top positon n how much? 397
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