Right now i have just passed my bcom first year exams and i
am looking forward to qualify CAT.
I dont know what all is reqired.
I passed my +2 from CBSE commerce and i dint studied maths.
Can you suggest me what should i do to qualify CAT
6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study )
Sidney Greenburg was appointed the position of the
director of marketing for a small electronics component
manufacturer. The company had its revenues growing at the
rate of 20% each year and in 1982, they were at 30 million
level The president felt that the growth of the company
required serious planning efforts to determining strategies
product emphasis and new product development.
Mr. Greenburg realising the need to develop the
marketing plan developed a suggested format to obtain
inputs from his regional sales managers. The format to
obtain divided into two parts (a) territory brief for
established status of sales activities and (b) territory
plan asked for identification of key goals, strategy &
resources required to accomplish stated goals. Sales
forecast by products was requested for 3 plan Yrs.
Tom Rosenfield was the marketing manager for Europe
He was previously in the engineering department & was
assigned to Europe because of his technical& Foreign
language capabilities. He replied to Mr.Greenburg as
“While I will complete the forms on the country brief&
country plan promptly I have some conceptual problems with
them time& time again we have been requested for projected
figures I remember putting together a presentation for the
Executive Vice-President (VP) & Treasurer last year. Great
we educated those guys but what are the results of such
formality? The projections have not yielded specific
results, resources are used at a minimal level & we are not
generating needed sales.
So it is my contention that while goals projections&
forecasts provide immeasurable guidance for a company with
stable sales & developed product lines, for us a fledglings
(young) industry, they distract from the job at hand. My
plan has always been to hit the market- as hard I am able &
I believe this should hold true for all other regional
managers. We have large amounts of resources held up in
ineffective’ marketing planning efforts such as these need
to redirect these efforts to self rather than compile data.
We need more people beating the pavement (action) rater
than sitting on their desks developing plans& strategies
(contemplation) Sell, sell, sell. Get the backing as big as
possible. Planning is wasteful. Let us concentrate on
aggressive sales & optimize sales volume at any cost.
A. What has Mr.Greenburg not done to accomplish his
B. Is Mr.Rosenfield right in making his comments in
response to Mr. Greenburg’s request?
C. Is Mr. Rosenfleld performing his management
D. What would you do if you were Mr.Rosenfleld’s boss?
what are the primary sales avenues's of a bookstore
Dear All,I'm selected in SBI Management Exceutive exam,
please send me some model questions generally asked in
interview.Thanks.my email id firstname.lastname@example.org
write a short note on inspection and supervision report and
i have secured my graduation with very low %age of 48% and
with two attempts but in mba entrance i have secured 91%ile
so im afraid abt interview that if they ask me about my
academics and y i have such low performance how will i face
that with confidence plz answer this .
A. What two basic questions must be answered by an
inventory control decision rule?
B “If line employees are required to work on quality
improvement activities, their
productivity will suffer.” Discuss.
How will you do negotiate?
Dear Sir i am working in Infosys pune. I am thinking of
doing MBA partime. Could you please list the universities
in pune. Which have good Campus placement
What would you do if your business tends to decline?
I done MBA (HR-MARKETING) and now am working for some other
company, i want to do PGDIPLOMA IN BUSINESS MANAGEMENT OR
HRM. Can any one suggest which univercity is best and is
this right decision..?
Why would you choose Supply Chain or Logistic as a career ??
The Department’s budget is currently $35 million dollars.
Please outline for us your experience with budgets and key
points for successful operations.
How many Stock Exchanges are in india
Why should we hire you over the others waiting to be
Both the USA and Japan are said to have followed a
mechanical technology path in Agriculture development. what
are the factors needed on such a path to bring about a
successful Agriculture development process for LDCs and why?