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Explain the factors that influence group effectiveness.    0  1213
6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?    0  375
What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels.    0  326
wht in business do they think is importance of numbers    0  212
FROM MBA COURCE WHICH PAPER IS MOST IMPORTENT FOR INTERVIEW?    2  656
what is the relevance of computer science to business management    0  264
What is basic requirement for Scheduled Bank? banking   0  220
What is the difference between ERP and CRM esoft   1  615
what is know about bcpl    0  189
why do you want to do mba? matrix   0  226
how will you motivate your workers to strive willingly in a target based industry nibm   0  178
How will you motivate workers to strive wiilingly in a target based industry. nibm   0  163
New Entrepreneurs agengy was established on tnpsc-tamil-nadu-public-service-commission   0  161
Hi! frnds i m gonna attend de sbi clerical interview dis month.. so could u guide me wid wat r de ques dat r generally expected to ask in de interview?n also how long de interview goes on? state-bank-of-india-sbi   0  185
i am mangesh . now i am, pursuing MBA(1st yr) from pune university.i am selected in SBI clerical exam 2010.tell me is there any worth for me to join SBI. will i get promotion ?? after how many years??? is there any condition of bond to join SBI ??? state-bank-of-india-sbi   0  180
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reqyured sale tax pattern 221
I have an experiance in retail industry, I want to expore more Retail industry, Pls suggest me to do Retail Management course. 286
Why should we hire you over the others waiting to be interviewed? 229
Explain the Human Behaviour Approach to management. 1055
WHAT IS ASSESSMENT? 209
HI.. I importer of IT products from USA. i would like to register a company in USA and i want start my business there also. i have B1/B2 visa i went to USA several times and cameback on time. please advice me what type of visa i have to apply? As per my education i have completed my B.Com in 1999. i appreciate your answer/suggetion. thanks and regards rayhan 151
economics is considered as a part of MBA program while history and Gujarati is not why? 305
What all MLM Company is required to SEBI Registration for Business. What The SEBI takes Action at MLM Company. IF Yes Then How ? 742
What do you know about the historical background of Development Financial Institutions (DFIs)? 260
Is tcs bpo experience valid in other corporates? 505
WHY DO YOU WANT TO DO MBA AFTER BCA 903
how can i prepare for the interview for sap mm? 275
Tds Rates? 211
Up to what time we can show TDS Receivables under Advance Income Tax A/c? 703
Planning is forward looking-explain. 234
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