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 Categories >> Business Management >> Business Management AllOther
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Question Asked @ Answers Views     Select
career path of MIS Manager (non IT)    0  1556
what are the applications of SAP? how useful it is?    0  466
Explain the factors that influence group effectiveness.    0  2375
6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?    0  670
What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels.    0  846
wht in business do they think is importance of numbers    0  421
what is the relevance of computer science to business management    0  453
What is basic requirement for Scheduled Bank? banking   0  633
What is the difference between ERP and CRM esoft   1  1470
what is know about bcpl    0  350
why do you want to do mba? matrix   0  455
how will you motivate your workers to strive willingly in a target based industry nibm   0  490
How will you motivate workers to strive wiilingly in a target based industry. nibm   0  541
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Un-Answered Questions
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why do u select to do MBA in HR after doing B.Sc in physics? 564
What are some ways in which a company can reduce the need of inventories? 469
why do you want to do your mba only from this collage (banasthali)? 377
wht in business do they think is importance of numbers 421
common question for merchandiser 311
Define objectives. Discuss characteristics of business objectives, why should objectives be verfiable? What are criteria of sound objectives. Can an objective be a planning premises? 1834
show that excise tax or sales tax imposes a Higher welfare cost than a lump- sum income tax of the same amount. 409
career path of MIS Manager (non IT) 1556
A. Describe how outsourcing works. Why would a firm want to outsource? B. What is role of safety stock in an MRP system? 692
Statament of purpose:why do i want to pursue the course that i hve choosen?(150-300 words). 441
* i completed gratuation BBA but i passed 50% marks and i will give bank exam its valiad for bank 357
what are the basic production planning problems? 453
A. What factor must be traded off by product development before introducing a new product? B. Explain the relationship between quality and productivity under the lean philosophy. B. Distinguish between pure and mixed strategies in production planning. 4365
(b) Describe how to safeguard a system through acquisition of an antivirus Program and systematic backup. 352
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