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what are the applications of SAP? how useful it is?    0  428
Explain the factors that influence group effectiveness.    0  2162
6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?    0  584
What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels.    0  702
wht in business do they think is importance of numbers    0  384
what is the relevance of computer science to business management    0  404
What is basic requirement for Scheduled Bank? banking   0  564
What is the difference between ERP and CRM esoft   1  1278
what is know about bcpl    0  293
why do you want to do mba? matrix   0  379
how will you motivate your workers to strive willingly in a target based industry nibm   0  415
How will you motivate workers to strive wiilingly in a target based industry. nibm   0  447
New Entrepreneurs agengy was established on tnpsc-tamil-nadu-public-service-commission   0  328
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Write notes on the following: (a) The concept of Know Your Customer (KYC) (b) Endorsement of cheques (c) Pay Order (d) Bank Draft 784
A. What kind of layout is used in a physical fitness center? B Explain how having more work in process inventory can improve the efficiency of a process. How can this be bad? 1339
NGOs have become a lucrative business 696
Why do you want to work here? 606
what are the primary sales avenues's of a bookstore 279
A. What factor account for the resurgence of interest in Operation Management today? 599
What is basic requirement for Scheduled Bank? 564
Sir when will the SBI Associate bank PO Exams results will be released .which the the exam held on 7 th Aug 2011. 593
Q. 3 (a) How can you create a bulleted list, numbered list and an outline by using bullets and numbering command. Explain with the help of example. 317
During periods of Inflation, tax rates should increase.why? 439
what are the basic difference between India and China? Why both the countries are attractive the attention of foreign investor? 960
give a brief description of your career goals.explain how this course would help you attain them. 3350
what should we speak about itself ? 421
HI.. I importer of IT products from USA. i would like to register a company in USA and i want start my business there also. i have B1/B2 visa i went to USA several times and cameback on time. please advice me what type of visa i have to apply? As per my education i have completed my B.Com in 1999. i appreciate your answer/suggetion. thanks and regards rayhan 376
hello, where can i find the 1st sem mba vtu syllabus old question paper. regards, priya 1299
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