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 Categories >> Business Management >> Business Management AllOther
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career path of MIS Manager (non IT)    0  1471
what are the applications of SAP? how useful it is?    0  431
Explain the factors that influence group effectiveness.    0  2199
6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?    0  590
What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels.    0  726
wht in business do they think is importance of numbers    0  391
what is the relevance of computer science to business management    0  409
What is basic requirement for Scheduled Bank? banking   0  575
What is the difference between ERP and CRM esoft   1  1305
what is know about bcpl    0  300
why do you want to do mba? matrix   0  390
how will you motivate your workers to strive willingly in a target based industry nibm   0  424
How will you motivate workers to strive wiilingly in a target based industry. nibm   0  464
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the question is from principles of economics, suppose the price elasticity of demand for text books is two and the price of the text book is increased by 10%. by how much does the quantity demand fall? inter the result and discuss reasons for the fall in quantity demand ineed answer for this in 5 to 6 pages 1037
Suppose the price elasticity of demand for Text books is two and the price of the text book is increased by 10%. By how much does the Quantity demand fall? Inter the result and discuss reasons for the fall in quantity demand? 2198
what is the salary of clerk from axis bank ? 2568
What is sample Questionnaire on socio-economic impact on indian commercial banks? 1079
what do you understand by the term 'scaling up?' do you think that is a reasonable approach for NGOs to initiate? Give reasons for your answers. 668
what is strategy and strategic planning? 418
Human resources managment the present state of recession in the IT industry as a human resource manger how are you going to undertake human resources planning at macro level to tide over this crisis ? 364
Q. 3 (a) How can you create a bulleted list, numbered list and an outline by using bullets and numbering command. Explain with the help of example. 326
What are the advantage of internal sources of recruitment? 2171
what are the uses of metrics in management? 523
What is Business devlopment? 404
Q. 2 (a) Describe the elements of Microsoft Word screen. Write down steps for creating, saving, retrieving, editing and printing a document. 676
what is underwriting,warrrents and swapping 508
Explain the meaning and discuss the importance of motivation in a teamwork context 1139
What is basic requirement for Scheduled Bank? 575
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