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Explain the factors that influence group effectiveness.    0  1198
6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?    0  372
What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels.    0  325
wht in business do they think is importance of numbers    0  211
FROM MBA COURCE WHICH PAPER IS MOST IMPORTENT FOR INTERVIEW?    2  648
what is the relevance of computer science to business management    0  257
What is basic requirement for Scheduled Bank? banking   0  215
What is the difference between ERP and CRM esoft   1  606
what is know about bcpl    0  186
why do you want to do mba? matrix   0  219
how will you motivate your workers to strive willingly in a target based industry nibm   0  172
How will you motivate workers to strive wiilingly in a target based industry. nibm   0  158
New Entrepreneurs agengy was established on tnpsc-tamil-nadu-public-service-commission   0  161
Hi! frnds i m gonna attend de sbi clerical interview dis month.. so could u guide me wid wat r de ques dat r generally expected to ask in de interview?n also how long de interview goes on? state-bank-of-india-sbi   0  179
i am mangesh . now i am, pursuing MBA(1st yr) from pune university.i am selected in SBI clerical exam 2010.tell me is there any worth for me to join SBI. will i get promotion ?? after how many years??? is there any condition of bond to join SBI ??? state-bank-of-india-sbi   0  176
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DESCRIBE WHY MANAGEMANT EDUCATION YOU WANT TO PURSUE???????/ 248
How do you plan to achieve these goals? 271
6.NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss? 357
Will retail sector sustain upto 2025 1043
Give a relationship between concept, hypothesis and theory. What are the salient features and calssifications? 263
i have a land in city where so many godowns are present i want to know how i will be a c and f agent what can i do for his please suggest qualification need for same thanks 271
Define objectives. Discuss characteristics of business objectives, why should objectives be verfiable? What are criteria of sound objectives. Can an objective be a planning premises? 655
To maintain the secrecy of the affairs of a customer is obligatory on the part of the bank, but sometime it may not be considered essential. Discuss. 240
What is the basic deference between goals and objective? 185
Price leadership is a salient characteristic of: (a). Monopoly. (b). Perfect Competition. (c). Oligopoly. (d). Duopoly 285
WHAT DO YOU MEAN BY ASN ? 147
why you want to join private company? 301
The successful leader accurately understands himself, the organization, the individuals & the group he deals with- discuss 335
How get the c form for my company 200
Q. 4 (a) To modify an, existing worksheet. What steps are involved for: 1. Inserting and deleting rows and columns. 2. Printing cell formulas 3Jld displayed values 3. Using the page setup command 241
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