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Can you tell me how to test the effectiveness of banners?
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Answer / guest
To test the effectiveness of your banners, divide the
number of exposures by the number of click throughs.
Example Formula:
100 exposures divided by 25 click throughs = 4:1 ratio
A 4:1 ratio specifies that the banner is clicked on once
for every four exposures. The lower the number of exposures
compared to the click throughs, the better.
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Answer / mahendra makwana
1. Ad copy – test size, color, shadowing, font and of course, the ad copy itself.
2. Add a boarder or none – does your ad stand out better with a white background or will draw more attention with a black vs. colored border?
3. Call to action (CTA) – test buttons vs. links
4. Promotion – free shipping or discount offers, such as “save 50%” vs. “save $20”
5. Price points –$0.99 vs. $1 or lowest price guarantee
6.Headlines – this is the most vital part of your ad so definitely test your headlines; consider stating a fact, asking a question, highlighting a feature, etc.
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