Can you tell me how to test the effectiveness of banners?
Answer Posted / mahendra makwana
1. Ad copy – test size, color, shadowing, font and of course, the ad copy itself.
2. Add a boarder or none – does your ad stand out better with a white background or will draw more attention with a black vs. colored border?
3. Call to action (CTA) – test buttons vs. links
4. Promotion – free shipping or discount offers, such as “save 50%” vs. “save $20”
5. Price points –$0.99 vs. $1 or lowest price guarantee
6.Headlines – this is the most vital part of your ad so definitely test your headlines; consider stating a fact, asking a question, highlighting a feature, etc.
Is This Answer Correct ? | 0 Yes | 0 No |
Post New Answer View All Answers
i need to find out the Question and answer for the circulation of magazine and subscription related Q & A asked by the Interviewer and answer. pls?
what are your qualifications for the position of Director of Operations.
How would you involve in yourself in a book club?
What is the truth involved in advertising rules which applies to advertisers?
which size of panty prefer to walk on the ramp for swimwear and lingeries to look glamour in the whole show
what is related to animation?
In your opinion, what has been the single biggest news item from this past year? How did the media cover this event?
How do you see the future of multimedia in India?
There's a saying "Do whatever it takes to get the job done". Give me a recent example of what you did that exemplifies this statement.
Who owns the newspapers and TV stations in your country?
How can we learn more about, target audience?
In marketing, how does communication work to the customer? Can you describe briefly the various modes of communication of a leading consumer finance company?
What do you mean by reach and frequency? Do you think these factors are inversely proportional in a given budget? Why?
Have you (or anyone you know) ever been in the newspaper/on TV? If so, what for?
My Toefl score is lower than the graduate school requests. I sent my applications but haven't sent my Toefl score yet. Should I send my Toefl score or should I wait for their answer?