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Can you tell me how to test the effectiveness of banners?

Answer Posted / guest

To test the effectiveness of your banners, divide the
number of exposures by the number of click throughs.

Example Formula:

100 exposures divided by 25 click throughs = 4:1 ratio

A 4:1 ratio specifies that the banner is clicked on once
for every four exposures. The lower the number of exposures
compared to the click throughs, the better.

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