Explain how does a google auction work?
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All other things being equal, if you've set a maximum cpc bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?
When setting up a campaign, you can use display planner to get an idea of the budget and bids you should set based on your?
What is the use of keyword planner?
an advertiser wants to increase clickthrough rate (ctr). Which would help to eliminate irrelevant impressions?
Differentiate between google adword and double click.
What is the limit for the characters in adwords ads?
What is the primary benefit of location targeting for advertisers?
What is the use of ad groups?
An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from adwords, what can you do to start maximizing results for profit?
Explain how does a google auction work?
Which statistic indicates how often a click has led to a conversion?
If your ad serving option is set to optimize and there are multiple variations of your text ads within the same ad group, adwords will?