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Explain how does a google auction work?
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Advertisers on google search accrue cost in adwords when ?
An advertiser looking to drive conversions is using manual cost-per-click (cpc) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
what do you mean by adwords keywords?
Which formula does google use to rank keyword-targeted ads on google search
when sitelinks are set at both the campaign and ad group level, which will be displayed?
What is the formula to find ctr (click through rate)? Does ctr help in improving quality score?
What does converted clicks measure?
what key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
anne-marie's business goal is to generate online sales of her handmade purses. Her adwords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (roi)?
By monitoring ad campaign performance, why an advertiser may obtain the information needed?
Every time your ad is eligible to show, adwords calculates its ad rank using your bid amount, components of quality score?
cliff just started working with a client who has a very disorganized adwords account. What's an effective way for him to begin restructuring his client's account?
Google AdWords 
