All other things being equal, if you've set a maximum cpc bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?
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Answer / Salman Khan
The actual amount you'd pay for the click would be $0.50 because your bid is only $1.00 higher than the next most competitive bid and you will typically pay the minimum amount needed to maintain your ad position.
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