Can you explain how does ad rank impact cost-per-click?
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Answer / Syed Mahmood Alam
Ad Rank determines the position of your ad on the search results page. The higher the Ad Rank, the better the ad placement. However, the actual Cost-Per-Click (CPC) may vary depending on factors like competitor bids and Quality Score. The Quality Score evaluates the relevance of your keywords, ad, and landing page.
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