anne-marie's business goal is to generate online sales of her handmade purses. Her adwords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (roi)?
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Answer / Alok Verma
To calculate Anne-marie's ROI, you will also need the total revenue generated from AdWords-driven sales, as well as any other costs associated with acquiring those sales.
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