Which statistic indicates how often a click has led to a conversion?



Which statistic indicates how often a click has led to a conversion?..

Answer / Gaurav Shukla

Click-through rate (CTR) is not a measure of conversions. Instead, the conversion rate measures the percentage of clicks that lead to a desired action such as making a purchase or filling out a form. To find out the conversion rate, divide the number of conversions by the number of clicks.

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