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Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
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What is google quality score?
Explain what is an ad group in google adwords?
What's a reason to use the search network with display select campaign type?
A standard adwords text ad is made up of?
Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like dark chocolate and gourmet chocolate bars. If you opted this particular campaign into the google display network, what type of targeting would automatically be used to determine whether your ads might show?
An advertiser should group their campaigns by?
Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by google's advertising policies.
How to calculate ad rank?
one of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the adwords system works?
which is a best practice for creating effective ad text?
You want to generate leads with your adwords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (roi) for this campaign?
What is the meaning of ctr and how you can calculate?
Google AdWords 
