What strategy should giorgio use to increase the number of relevant clicks from his search network campaign?
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In order for cost-per-click (cpc) ads and cost-per-thousand impressions (cpm) ads to compete with each other in the same auction on the google display network, the adwords system converts the cpc ads bid to?
Every time your ad is eligible to show, adwords calculates its ad rank using your bid amount, components of quality score?
Your client wants to show ads to people who've visited her website before. Which adwords feature would you recommend she use?
What would be the most appropriate landing page for his ad?
Which is a benefit of adwords for search marketing?
How often does the adwords system run an auction to decide which ads to show on the google search page?
your new client's adwords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?
A lower cpa does not necessarily indicate higher profit. Why?
Differentiate between adwords and adsense.
Negative keywords can help advertisers refine the targeting of their ads, and potentially increase in?
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords-?
which is one characteristic of the accelerated delivery method?