one of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the adwords system works?
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Answer / Mukesh Kumar Chhonkar
I would explain that the AdWords system tries to show ads as much as possible within the daily budget, even if it goes over for a few days. However, it will not exceed the monthly budget. Also, factors such as high competition, bid adjustments, and ad performance can contribute to going over the daily budget.
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