Q.1 Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products? Q. 2 Select an example of an industrial buying decision. List out and briefly explain five similarities and five differences between the industrial decision process you have selected and the consumer decision process. Q. 3 Which behavioral variables could be used to segment the following markets ?– a) Soft drinks b) Household cleaners and c) Credit cards. Q. 4 Explain discount orientation, upscale orientation and at-the-market orientation with example.
1 4139Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products
1 4966Post New Marketing Sales Questions
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Position Market Analyst (market research, FMCG sector). I must to write math test on English. I need to find example of test. I'm Russian and I need to learn business terminology to understand question
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