I could create a stunningly beautiful entirely graphical page, or a simple page with no graphics, or something in between. How do I determine the safe point; the point where a page is acceptably attractive, authoritative and/or creates the right impression, and yet loads fast enough to serve my customers?

Do you feel that information architecture (in this case I mean the categorization of web pages for find ability) can have an effect on site optimization? I suppose I'm asking if things like intuitive URLs and labels can reduce the need for extra context on a page. How would you separate site optimization and usability/IA?

I have some long prose pages, and I wonder at what point should they be broken into separate pages. I hate the scroll....but I hate the little chunks per page. These will not be shortened; they are the length they are. So, what is the optimal number of words per separate html document?

If a websites search engine saturation with respect to a particular search engine is 20%, what does it mean? ► A. 20% of the WebPages of the website have been indexed by the search engine ► B. Only 20% of the pages of the website will be indexed by the search engine ► C. 20% of the websites pages will never be indexed ► D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate. ► A. less than 30% ► B. 30 percent ► C. more than 30%

Which of the following factors have an impact on the Google Page Rank? ► a. The total number of inbound links to a page of a web site ► b. The subject matter of the site providing the inbound link to a page of a web site ► c. The text used to describe the inbound link to a page of a web site ► d. The number of outbound links on the page that contains the inbound link to a page of a web site

What does the 301-server response code signify? ► A. Not Modified ► B. Moved Permanently ► C. syntax error in the request ► D. Payment is required ► E. The request must be authorized before it can take place

If you enter Help site: www.globalguideline.com.com/seo in the Google search box, what will Google search for? ► a. It will open up the Google help pages applicable to www.globalguideline.com.com/seo ► b. It will find pages about help within www.globalguideline.com.com/seo ► c. It will only find page titles about help within www.globalguideline.com.com/seo ► d. It will direct you to the request page for re-indexing of www.globalguideline.com.com/seo

What is Anchor Text? ► a. It is the main body of text on a particular web page ► b. It is the text within the left or top panel of a web page ► c. It is the visible text that is hyperactive linked to another page ► d. It is the most prominent text on the page that the search engines use to assign a title to the page

What term is commonly used to describe the shuffling of positions in search engine results in between major updates? ► a. Waves ► b. Flux ► c. Shuffling ► d. Swaying

Are RSS/Atom feeds returned in Googles search results? ► a. Yes ► b. No

What does the term Keyword Prominence refer? ► a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment ► b. It refers to the importance attached to getting the right keyword density ► c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines ► d. It refers to the fact that the keywords in bold font are given priority by the search engines

What is the term for Optimization strategies that are in an unknown area of reputability/validity? ► a. Red hat techniques ► b. Silver hat techniques ► c. Grey hat techniques ► d. Shady hat techniques

Which of the following statements is correct with regard to natural links? ► a. They are two-way links (reciprocal links) ► b. They are from authority websites ► c. They are voluntary in nature ► d. They are from .edu or .gov extension websites

What does the 302-server response code signify? ► a. It signifies conflict; too many people wanted the same file at the same time ► b. The page has been permanently removed ► c. The method you are using to access the file is not allowed ► d. The page has temporarily moved ► e. What you requested is just too big to process