Answer / diya

hi nitin,
thanks fr invitation.....anyways,i must congratulate u that,
u r a v good marketer....i m saying this because marketing
is about selling ur product, by adding some attribute to
it,by showing to the customers, the attributes our product
can give u than our competitors....marketing is the subject
i love most.....i am telling to the readers of this blog the
important questions ,you should know b'fore reading marketing:-
1.Difference b/w selling and marketing.
2.What are different type of customers?
3.What is a market?
4.Different modes of marketing?
5.What is integrated marketing(IM)?
6.What do u mean by branding?(here will come the questions
like,what is symbol, tagline, logo etc. of a company)...
7.The most important is the 4 p's of marketing...which r
they?(there is a book 4p's of marketing, one must read it if
u want t go in details)
8.you must also know difference b/w marketing of a service
and that of a product......in service there are 7 p's
instead of 4 p's, what are they?
ETCCC........
i hav appeared fr the po test also, whose results r nt yet
declared, god only knows whether i will b selected or nt....
if anyone requires some more information do post in this
blog only...
c u all tc...bye.

Answer / nitin sain

hi ,

a group for the aspirants of bank recuitments,

Group home page: http://in.groups.yahoo.com/group/bankexams
Group email address: bankexams@yahoogroups.co.in

if any difficulty in joingin mail me,

@ diya,

thanks for hte efforts but i suggest to post the answers as
well as many candidates wud b feeling comfort and easiness
in straight away reading the answers too.

i would also like t ask that were u praising me in ur msg????
don't mind ha

take care
best wishes,

Answer / nitin sain

hi guys

result of sbi po held on 12.10.08 is out today
check it out on

sbi.co.in
or
http://crpd.sbi.co.in/uploads/files/SBI_CRPD_Prob_officer_Result_No_eng_20081111.pdf
there are two pdf files ok
so c both


take care

Answer / diya

congrats t all those selected in tyre I.....by god grace i m
also selected.....n nitin yes i was definitely praising you
and ur approach....go ahead...i hav done mba in
marketing....and i sujjest all readers t find answers of
questions posted by me , themselves...because in this way
they can find more questions, apart from that which i hav
posted.....plz if you can, go through book by Philip
Kotler.....it is the best book ever for marketing....if u
think this it will b a lot discriptive, then search answers
through wikepedia....u will find much more things about
marketing......
i m nt having net in my home....so it will nt be easy fr me
t post answers......best of luck fr main exam....tc u all
readers.

Answer / nitin

hi ,

thanks diya for the appreciation
i don't own that much praise,

it's all the difficulties of people calling me as i have
given my cell no. out here that inspired me to start this
blog and apart form that when people were discussing abt
other banks then some friens asked them to visit another
pagers. that;s why i created the yahoo group to centralise
the study mateial we have with ourself.

It's sad that u didn't have net at ur home. i wud suggest
you diya to tell me abt the places where the material is
available, so i wud try to load it on the yahoo group and
these blogs itself so more and more candidates make use of it.

I have tried to go through Philip Kotler's book but it's
very big book and i don't think that reading that wud serve
our purpose for this exams although if someone has time with
him and has a long term goal in marketing he sould
definitely read it.

please mail me the details on my mail
nitinsain@gamil.com
and i wud try my best to upload it.
as i m too working away from home and pc is available to me
in the office only bu i wud try to stay long and do as much
as i can.

so all u people out there post as many queries and answers
as u can.

DON'T THINK THAT POSTING KNOWLEDGE HERE WUD DECREASE UR
CHANCE TO GET THROUGH THIS EXAM. KNOWLEDGE GETS ENHANCED
WHEN DISTRIBUTED. WHILE POSTING THE MATERIAL HERE U TOO WUD
BE DOING IT'S REVISION.

SO PLEASE POST THE STUDY MATERIAL HERE.

thanks to all,

best wishes for the exams,
if anyone from kolkata please contact me at
nitinsain@gmail.com or 9331760224

c ya

Answer / nitiin

some info regarding questions asked by diya

and DIYA plz ckeck if everything's all right

Marketing Mix contained 4 elements: product, price, place
and promotion.
Product:
The product aspects of marketing deal with the
specifications of the actual goods or services, and how it
relates to the end-user's needs and wants. The scope of a
product generally includes supporting elements such as
warranties, guarantees, and support.
Pricing:
This is the process of setting a price for a product,
including discounts. The price need not be monetary - it can
simply be what is exchanged for the product or services,
e.g. time, energy, or attention.
Promotion:
This includes of advertising, sales promotion, publicity,
and personal selling, branding and refers to the various
methods of promoting the product, brand, or company.
Placement (or distribution): refers to how the product gets
to the customer; for example, point-of-sale placement or
retailing. This fourth P has also sometimes been called
Place, referring to the channel by which a product or
service is sold (e.g. online vs. retail), which geographic
region or industry, to which segment (young adults,
families, business people), etc. also referring to how the
environment in which the product is sold in can affect sales.
These four elements are often referred to as the marketing mix

now other 3 P's are
People: Any person coming into contact with customers can
have an impact on overall satisfaction. Whether as part of a
supporting service to a product or involved in a total
service, people are particularly important because, in the
customer's eyes, they are generally inseparable from the
total service . As a result of this, they must be
appropriately trained, well motivated and the right type of
person. Fellow customers are also sometimes referred to
under 'people', as they too can affect the customer's
service experience, (e.g., at a sporting event).
Process: This is the process(es) involved in providing a
service and the behaviour of people, which can be crucial to
customer satisfaction.
Physical evidence: Unlike a product, a service cannot be
experienced before it is delivered, which makes it
intangible. This, therefore, means that potential customers
could perceive greater risk when deciding whether to use a
service. To reduce the feeling of risk, thus improving the
chance for success, it is often vital to offer potential
customers the chance to see what a service would be like.
This is done by providing physical evidence, such as case
studies, testimonials or demonstrations.


which when said together with the 4 P's mentioned earlier
are called as 7 p's.

hope it is clear and in the right manner.

thanks.

Diya please take a look at it

k
cya

Answer / purbasha

Hi all. i jst cleared d prele of bank po. But as this s d
1st time i really dont know anything about d syllebus of
mains.will u guys pls help me?

Answer / nitiin

hi
congrats purbasha,

the main examination wud consist of two papers
Part A 2 hours would consist of
marketing aptitude, reasonsing and data interpretation
which PArt B 1 hour would be
Descriptive English.

i hope this would solve your query,

u can also join the yahoo group mentioned in this blog for
additional help.

thanks,
take care

Answer / purbasha

Hi Nitin
Thanks a lot for your answer.could u pls tell me about the
questons asked in part A ? like if it will be multiple
choice questions like preli. or descriptive questions?
also informed me about the yahoo group mentioned my you as
i am not aware of it.
take care
byee

Answer / nitiin

@ purbasha,

in part a Objective questions are asked just as in prelim exams.

and the group can b joined by

Group home page: http://in.groups.yahoo.com/group/bankexams

or give mail me at nitinsain@gmail.com
n
i wud send u the invitatiaon
k
take care
if nay problem revert back at my mail id

thnaks

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