How would you do market basket analysis in r and python?



How would you do market basket analysis in r and python?..

Answer / Umesh Kumar Chaurasia

Market Basket Analysis is used to find patterns and correlations among products purchased by groups of customers. In R, the arules package can be used for this purpose. In Python, you can use the apyori library. The process involves converting transaction data into a frequent itemset, finding association rules, and generating reports.

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