Explain keywords in digital marketing? How important is it for seo?
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Answer / Mahendra Kumar Gupta
In digital marketing, keywords are specific words or phrases that users enter into search engines when looking for information, products, or services. They serve as targets for SEO and PPC campaigns to attract targeted traffic to a website.nnImportance of keywords in SEO:nn- Keywords help search engines understand the content and context of your web pages, allowing them to match your content with user queries.nn- Targeting relevant keywords can improve visibility, increase organic traffic, and boost rankings for those keywords.
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