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Explain how does ad rank impact cost-per-click?

Question Posted / sitesh kumar


Explain how does ad rank impact cost-per-click?..

Answer / Anil Panwar

Ad Rank impacts Cost-Per-Click (CPC) because it determines the position of your ad on the search results page. Ads with higher Ad Ranks appear at better positions, potentially attracting more clicks and thus a higher CPC. However, factors like Quality Score and competitor bids also influence the final CPC.

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