What is the purpose of cloaking?



What is the purpose of cloaking?..

Answer / Ankit Jauhari

Cloaking, in SEO, refers to the practice of presenting different content or URLs to human users and search engines. The purpose can be to manipulate search engine rankings by showing search engines optimized content that may not be visible to users, or to display deceptive content to users while showing something more useful to search engines.

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