What is the difference between free search engine listings and paid search engine listings?
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Answer / Manish Ratan
Free search engine listings, also known as organic listings, are results that appear on search engine results pages (SERPs) based on the relevance of the content to the user's query. Paid search engine listings, or pay-per-click ads, are advertisements that appear above or beside organic listings and are paid for by advertisers. These ads are designed to drive traffic to a specific website.
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10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate. ► A. less than 30% ► B. 30 percent ► C. more than 30%
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