Explain link popularity and how it helps exactly.
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Answer / Sanchita Chaki
Link popularity, also known as backlinks or inbound links, refers to the number of external websites that link to a particular webpage. Search engines use link popularity as a ranking factor because they view these links as votes of confidence for the content's quality and relevance. The more high-quality sites that link to your page, the higher its rankings are likely to be.
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