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Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
► a. It is directly proportional to the popularity of the keyword
► b. It is inversely proportional to the competition for the keyword
► c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
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Answer / chaitanya
a. It is directly proportional to the popularity of the keyword
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