How will you sell a refrigerator to an Eskimo?
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Answer Posted / manoj
A. If I found myself sitting in front of an Eskimo with a line of refrigerators to sell, it would indicate a failure to properly pre-qualify my prospect.
If the refrigerator and eskimo are metaphors for convincing someone to buy something that is a waste of their money, I'm not interested in doing that. I know your company would not want to do that either.
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