Answer Posted / chaitanya

Many of the weblogs I view source have lots of embedded formatting, like font tags and complex CSS classes. Many weblogs are also by their very nature verbose :) I'd advocate using higher-level type selectors in CSS, contextual selectors, and to be brief in decks and point to longer stories for those who want to read more. Writing succinct headlines is also important.

In general, cut your prose as much as possible, especially on high-traffic pages. Users don't read as fast on the screen. On the web, users are information foraging, trying to maximize the value of their time. They flit about like hummingbirds, looking for nuggets that interest them. One study I read showed that on average, users spend about 1 second per page, and rarely stay more than 10 seconds. Once they find an article they want, they'll stay longer.

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