Google looks down upon paid links for enhancing page rank. If a website sells links, what actions does Google recommend to avoid being penalized?
► a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
► b. Only Paid text links to non-profit websites should be accepted
► c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
► d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
How are site maps important for the Search engine optimization process?
► a. Site maps help the search engine editorial staff to go through a website, hence ensuring quicker placement
► b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
► c. Site maps help the search engine spider pick up more pages from the website
► d. None of the above
Which of the following website design guidelines have been recommended by Google?
► a. Having a clear hierarchy and text links
► b. Every page should be reachable from at least one static text link
► c. If the site map is larger than 100 or so links, you should break the site map into separate pages
► d. Keeping the links on a given page to a reasonable number (fewer than 100)
► e. Use less than 30 images or graphics per page
Which of the following options describes the correct meaning of Mouse Trapping?
► a. The technique of monitoring the movement of the mouse on the webpage
► b. The technique of monitoring the area on which an advertisement was clicked
► c. The web browser trick, which attempts to redirect visitors away from major websites through a spy ware program
► d. The web browser trick, which attempts to keep a visitor captive at on a website
A Hallway Page is used to:
► A. Attract visitors from the search engines straight onto the Hallway Page
► B Organizes the Doorway Pages
► C Helps people navigate to different Doorway Pages
► D. Enables search engine bots to index the Doorway Pages
Which of the following methods can help you get around the Google Sandbox?
► a. Buying an old Website and getting it ranked
► b. Buying a Google Ad words PPC campaign
► c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
► d. Getting a DMOZ listing
Which of the following facts about Alexa are correct?
► a. Alexa provides free data on relative website visitor traffic
► b. Alexa and Quantcast provide information on visitor household incomes
► c. Alexa is biased towards US based traffic
► d. Quantcast only tracks people who have installed the Quantcast toolbar
Cloaking is a controversial SEO technique. What does it involve?
► a. Increasing the keyword density on the web pages
► b. Offering a different set of web pages to the search engines
► c. Hiding the keywords within the webpage
► d. Creating multiple pages and hiding them from the website visitors
What is Keyword Density?
► a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page
► b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
► c. The number of times the keyword is used in the page description
► d. The number of times the keyword is used in the page title
► e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
The following robots Meta tag directs the search engine bots:
► a. Not to index the homepage and not to follow the links in the page
► b. Not to index the page and not to follow the links in the page
► c. To index the page and not to follow the links in the page
► d. Not to index the page but to follow the links in the page