what is main purpose of maintaining the master data?

Answer Posted / noor

and the master data is a data which contain all the
detail's related once master data...it is a very importent
for any of the transaction's in the sap sd process....

Ex: with out customer (ship to party)master data we will
not know, where the good's shoud be sent...

if any customer is placing an order, material is enterd on
the based of material master data....

in a simelar way condition master data, on which conditions
the pricing should be determined....etc

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