If the product has fail can you sell that to customer?
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- FMCG, HCCBPL Hindustan Coca-Cola Beverages Private Limited, I also Faced
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Answer Posted / varun
If the product fails, it means it's not able to fulfill the
customer's needs, the other case may be it may be able to
fulfill the desired consumer needs but we might not be able
to communicate this to our prospective customers,,,
the strategy in the first case would be to incorporate
desired benefits into product which attract customers...the
strategy for next case would be to communicate the benefits
which attract customers.
Ex- Horlicks if communicates itself as best health drink for
women may not be appealing but when it says, we know women
health better then it appeals it benefits directly
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