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How do I determine if search engine marketing is right for my company?


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I found the keyword research file. I am not sure what to do with this file.

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What is Keyword Density? ► a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page ► b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page ► c. The number of times the keyword is used in the page description ► d. The number of times the keyword is used in the page title ► e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

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Which of the following options describes the correct meaning of Mouse Trapping? ► a. The technique of monitoring the movement of the mouse on the webpage ► b. The technique of monitoring the area on which an advertisement was clicked ► c. The web browser trick, which attempts to redirect visitors away from major websites through a spy ware program ► d. The web browser trick, which attempts to keep a visitor captive at on a website

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