what is the importance of colours in life?
Answer Posted / deepak
The Importance Of Colour
Colour is the first thing we register when we are assessing
anything and we make an immediate response to it before
anything else. Colour is one of the most effective tools
that can be used to make an impact, and this applies to what
we wear. Psychologists have suggested that colour impression
can account for 60% of the acceptance or rejection of any
product or service.
How Colour Influences Our Life
Scientifically, colour as we have just said is the first
thing we register when we are assessing anything, as we see
the colour first, before we register what we are actually
looking at. We therefore act instantly and instinctively to
colour. Take a simple example of an insect flying towards
you. If it is blue you would remain calm, if on the other
hand it was brown with yellow stripes the response would be
different! We all act on instinct to colour and in many
instances our responses to colour can help us survive. For
example, if you were swimming in the sea and saw a large
grey object swimming toward you and could not see the object
only the colour, you probably swim away as fast as possible.
Grey in this instance immediately triggers a danger
response, the object could be a shark and colour signals danger.
As society has developed it has reinforced our association
with certain colours to trigger a response. Ever wondered
why the uniforms of so many police or armed forces personnel
and even traffic wardens are black or dark blue? The reason
is that these colours signify power and authority. Go into a
Hospital or dentist waiting room and you will often see pale
green frequently because of its soothing, relaxing effects.
Take a road sign, traffic light or warning notice, see red
and you know you probably need to be cautious. In conclusion
each and everyday of our lives we react to colour in some
shape or form.
Why is Black So Popular?
Consider this simple fact around 60% of clothes sold in the
UK are black. The reason for this is that black can be used
both formally and informally to great affect. Wearing black
Formally suggests elegance, strength, authority and power.
If You have to attend a business interview black is always a
great colour. In Western culture if worn in the right way in
a formal setting it will trigger a positive response. Now
consider wearing red to business meeting. While many people
like red as a colour many may not, as it can be viewed as
over the top attention, grabbing and sometimes even
confrontational. When worn properly in any situation black
clothing also conveys neatness, simplicity. Black may be
seen as a safe colour but it is extremely effective if worn
in the right way to trigger a positive response.
Use Colour To Your Advantage
The above is a short introduction on how to use colour to
your advantage. Your image consultant can show you how to
wear the right colours, at the right time for maximum
impact. Using colours correctly can change your life for the
better and our aim is to show you how. We look forward to
hearing from you.
have fun....
| Is This Answer Correct ? | 38 Yes | 5 No |
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