Answer Posted / Nand Kishor Prasad
In Google's ad auction, advertisers bid on keywords that are relevant to the user's search query. When a user searches for something, an auction is triggered among all eligible ads. The winner is determined by the advertiser with the highest Ad Rank, which is calculated using Quality Score (relevance of ads, landing page experience, and CTR) and Max CPC (maximum cost-per-click bid).
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