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1. Explain lead mgmt flow?
2. Explain the relationship of crm marketing with base
customization?
3. Explain channel integration with crm marketing?
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Answer Posted / radhakrishna yenugonda
After excution of campaign we get response from customers thyose people call as prospects, for them we maintain lead transaction with set of quetinaires to evalute the customer with help of various qualification levels such as Hot, Warm, cold customer. There is chance to do business with Hot lead customers. we can say this is first step to do generate future business..
main Custizations are transaction header, item categeory determination, status, reason profiles, questinaires, intigrate quetinaire with qualification levels with 5 of rating.
2 answer
Each and every sub functanality has to be depends on master data for customer information, org information, and territory management, marketing functionality mainly depends on above things as well attributes such as country code, resposible employee, etc.
3 answer
each and every campaign depends on any one of the channel to reach out to target customers.
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