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Answer Posted / uday
Book building refers to the process of generating, capturing
and recording investor demand for shares during an IPO (or
other securities during their issuance process) in order to
support efficient price discovery. Usually, the issuer
appoints a major investment bank to act as a major
securities underwriter or book runner. The “book” is the
off-market collation of investor demand by the book runner
and is confidential to the bookrunner, issuer and underwriter.
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