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How will you sell a product which is not well knowned or
recognized in the market?
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- FMCG, GHCL, Golden Tobacco, T3 Softwares, I also Faced
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Answer Posted / parul anand
There are three crutial steps to reach your POTENTIAL
client/customer who is waiting to be tapped.
MERCHANDISING : TO know the exact requirement as in
wants/needs of your potential client . The PRODUCT should
be able to creat requirement in the mind of the custome .
This needs to be supported by the PRICING and PLACEMENT.
These three components need to be in alliance.
MARKETING : Once the product is in place .. one need to
ensure that there is a want created in the mind of the
potential buyer.
DISTRIBUTION: Once the need is created , it is very
essential that the product reaches the customer.
| Is This Answer Correct ? | 8 Yes | 5 No |
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