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Answer Posted / diya
hi all n nitin...
i m writing the link frm where u can get all the material
related t marketing...take print out if ur nt having pc at
homes...every doubt can be cleared through it...n the link is...
http://en.wikipedia.org/wiki/Marketing
nitin, marketing mix definitions of both product n services
were covered by you...
i m giving example of a retail shop t make you understand...
wen we go t a retail shop, what are the product ,prices,
promotion and place of distribution there...
product:-different brands of various items
prices:- retail shops sell the items...they sell items at
that rate were they can get some margin
promotion:- are given by giving discounts, sweepstakes,
coupens etc
place of distribution:-under it comes the wholesalers,
selling their products t the retailers....wholesalers in
turn get products from the manufactures....thus. products
come from manufactures t wholesalers and then t
retailers...and from retailer t consumers...
can you think marketing without any 4 of these?
no..so these r called marketing mix of a product...
Now, we will take another example of a service
comodity....think of a bank...
product:- in bank the product is intangible(can't b
touched)..so service product can't be touched..so we can't
see how how one insurance policy differs from other just by
looking at it...
also the product in services is such that we can't see them
b'fore buying....e.g we r taking insurance policy...the
benefits they r giving can be felt after a very long period
of time....
so, we can say that selling a service is more difficult than
selling of goods....(reason is given above)
do u know that is pakaging n what r its benefits?
we have seen that all the bank products may appear t b
similar initially....bt we have t differentiate nit frm
other products so we pakage it in such a way that it appears
t be superior than other competitor products...
my aim was t make you intrested in reading the topics....
ok bye...
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