How will you sell a product which is not well knowned or
recognized in the market?

Answer Posted / seidu batuga

We begin by creating awareness about the product. This
involves what the benefits of the product are. It is also
important to indicate what the disadvantages of using the
product are. Additionally, a strong market promotion which
will involve advertising through sales flyers, TV and radio
adverts and giving out free samples of the product to
prospective buyers; especially if the product is a
consumable. If the product is not a consumable, it should
be possible to permit free trials by prospective buyers as well.

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