How can marketing lead the way toward customer centricity?

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If your company markets through both B2B and B2C channels, describe any channel differences in approaching customer-centricity.

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What are your top three predictions about how integrated, multichannel marketing in your industry will evolve in coming years? Why?

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How could your firm change its organization, processes, and culture to compete more effectively?

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How can you effectively integrate traditional, maturing, and new media, channels, and tactics?

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With whom should you partner to help support this shift to customer-centricity?

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How can you leverage new channels, tactics, and media to drive customer engagement and intimacy?

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What steps have you taken to link these divers to your team's compensation?

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What did you do to prepare yourself for this interview?

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When was the last time you created a marketing innovation, which energized you, and why did it do so?

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What steps to you take to promote a business idea to your manager?

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What is your psychology of selling?

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Apart from financial considerations, what is challenging about marketing?

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Why is marketing research important?

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What have been your most striking findings? What data have really shocked you?

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