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How do you evaluate whether an SEO campaign is working?
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Answer / bindu
Search engine optimization is far from being a mindless
process. Most people have a plan and most people have some
sort of metric for judging success. In our internal SEO
training class, I have pointed out that more than one metric
can be contrived for measuring success or failure in a
search optimization campaign. Here are a few examples:
1. Number of estimated unique monthly visitors
2. Number of conversions
3. Number of top ten rankings you achieve
4. Number of page views
5. Number of search referrals
Not every metric has to be directly tied to search
optimization success. You can work with derivative metrics
and collateral metrics. And conversions are defined by the
type of site you’re working with. Some sites are
informational. Some sites are subscription-driven. Some
sites are order-driven. Some sites are seeking multiple
types of conversions (such as filling out a survey after a
purchase has been made or abandoned).
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