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Can you explain how AI is used in sentiment analysis for social media monitoring?



Can you explain how AI is used in sentiment analysis for social media monitoring?..

Answer / Pankaj Kumar Pal

AI is employed in sentiment analysis to monitor and analyze public opinion on social media. Natural Language Processing (NLP) techniques, a branch of AI, enable algorithms to process vast amounts of text data from platforms like Twitter, Facebook, and Reddit. Sentiment analysis can reveal attitudes, emotions, and trends related to products, services, brands, or events, providing valuable insights for businesses, governments, and researchers.

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