Explain the goal of a/b testing?
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Answer / Manish Manghnani
The goal of A/B testing is to compare two or more versions of a webpage, app, or other user experience elements to determine which performs better for a specific conversion goal. By randomly showing different variants of an element to separate groups of users and tracking their responses, A/B testing helps identify the most effective design for maximizing engagement, conversions, or other desired outcomes.
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