Answer / Hoshiyar Singh

A/B testing, also known as split testing, is a method used to compare two versions of a product, feature, or marketing campaign against each other to determine which performs better. The goal of A/B testing is to identify and quantify the impact of changes on user behavior, engagement, and conversions by randomly assigning users to either the control group (original version) or the treatment group (modified version). By analyzing the performance metrics between these groups, businesses can make data-driven decisions to optimize their offerings for improved results.

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