Answer / Akhil Kumar Bhalla

Assisted conversions in Google Analytics refer to interactions that contribute to a conversion but do not directly lead to the final conversion event. For example, if a user clicks on an ad, visits your website, abandons their cart, and then returns later from an email newsletter to complete the purchase, the initial ad click would be considered an assisted conversion for that sale. This helps you understand the full customer journey and the role of various marketing channels in driving conversions.

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