which can be controlled at the ad group level of an adwords account?
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An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords-?
How to calculate quality score?
Which is a benefit of search advertising with google adwords?
Quality score on google search is evaluated on?
What is the use of keyword planner?
a client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?
What is the formula to find ctr (click through rate)? Does ctr help in improving quality score?
If the cost-per-thousand impressions (cpm) option is not available for a campaign, what is the most likely reason is that the campaign?
Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like dark chocolate and gourmet chocolate bars. If you opted this particular campaign into the google display network, what type of targeting would automatically be used to determine whether your ads might show?
A client that owns a fine-dining restaurant in london wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client's campaign to help achieve their goal?
If you have set a maximum cpc bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum cpc you would need to pay to show your ad - assuming your ad is similar in all other aspects?
Name some Google AdWords ad extensions.