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What do you understand by surrogate advertising?
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I'm a student researching the industry "phenomenon" of User Generated Video Content (UGVC). This is more or less the trend(s) in consumers as well as businesses using video channels, such as YouTube, to create marketing campaign online. If you are an industry expert within this field or if your company has utilized a UGVC campaign within your recent marketing strategy, I would really appreciate a few minutes of your time to discuss your insight on this phenomenon. Questions asked will be conducted over the phone and will only be used for academic purposes. None of the questions will be related to your specific company, but will about your opinions regarding the industry itself. Please respond within the next 48hrs if you wish to answer some questions.
How would you design and promote an advertising campaign?
Journalism 
