What do you understand by surrogate advertising?



What do you understand by surrogate advertising?..

Answer / Bakhshish Singh

Surrogate advertising is a strategy where a product or brand is promoted indirectly by associating it with something that is more socially acceptable or desirable than the actual product.nFor example, if alcohol ads are banned during sports broadcasts, a beer company might sponsor the sports event itself and feature its logo prominently, rather than running traditional ads.

Is This Answer Correct ?    0 Yes 0 No

Post New Answer

More Advertising Media AllOther Interview Questions

What's involved in producing a commercial?

1 Answers  


What truth-in-advertising rules apply to advertisers? Under the Federal Trade Commission Act?

1 Answers  


can someone tell me a trusted online moneymaking site?

1 Answers  


did bel announced P E requirement for b tech every year ?

1 Answers   BEL,


How often do you read the paper or watch the news on TV? How important is it for you to keep up with current events?

1 Answers  


what is bank reconcillation and cash recomcillation?

1 Answers  


DIFFERENCE BETWEEN CDMA AND GSM

1 Answers   Sail, Wipro,


How can we learn more about, target audience?

1 Answers  


what is promotion and sales promotion

1 Answers   Swiss Tech,


How important disclaimer or disclosure does should be in ads?

1 Answers  


How to evaluate the efficiency of different media?

1 Answers  


i am a animation student. in december i am going to face an interview so plse tell me what type of question they will ask ( about animation) how should i tell the answer (i am poor in comunication skill) pls tell me some tips its help full to me

1 Answers  


Categories
  • Journalism Interview Questions Journalism (87)
  • Digital Marketing Interview Questions Digital Marketing (344)
  • Advertising Media AllOther Interview Questions Advertising Media AllOther (231)