What types of keywords are there?
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Answer / Ram Pal
In digital marketing, keywords can be broad match, exact match, phrase match, and negative match. Broad match targets any search term that includes the specified keyword or a variation of it. Exact match targets only the specified keyword exactly as it appears in the user's query. Phrase match allows for additional words before or after the specified phrase. Negative match excludes specific keywords from triggering an ad.
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