Why is it necessary for any company to SEGMENT its market
for better outcome of its marketing strategy?
- 1 Answers
- 3897 Views
- I also Faced
- E-Mail Answers
Answer Posted / dearvkmehta
Broadly there are three reasons:
1. A company has too little resources for it serve the
entire market. So it makes sense to select sufficient few
out of this entire and large market.
2. Different customers have different needs and different
levels of benefits out of the same product served by the
company. Segmentation helps company identify cutomers with
highest benefits out of the same product as compared to
other customers. It is more economical and productive for a
company to satisfy and retain these customers.
3. Segmentation helps company to select Homogeneous groups
of customers out of the heterogeneous market. Homogeneity of
customers helps company to anticipate similar response
behavior from these group of customers for its single
marketing strategy.
| Is This Answer Correct ? | 11 Yes | 1 No |
Post New Answer View All Answers
write the test cases for facility module in business field?
How do you handle negative feedback from very angry clients?
what was your favourite manager and why
What are the distribution channels used by the companies to sell their products?
What steps to you take to promote a business idea to your manager?
your interested in fmcg but why do you choose insurance sector
What skills and abilities do you have?
why you are looking to change your job?
why should i join hawkins coockers ltd
What is the key role of a new regional manager in a pharmaceuticals company and how he will manage his people effectively?
What should be done to improve the marketing abilities of the candidates?
6.5% of NEW ESIC DEDUCTION IS ON BASIC SALARY LIKE IT HAPPENS IN P.F. DEDUCTION OR ON GROSS SALARY
Are you uncomfortable making cold calls?
How will you Present your self among the clients for better relationships?
What is "place" in marketing sales?
