What is Brand Equity???

Answer Posted / shalu

Brand equity refers to the marketing effects or outcomes
that accrue to a product with its brand name compared with
those that would accrue if the same product did not have
the brand name.

some marketing researchers have concluded that brands are
one of the most valuable assets that a company has..

Is This Answer Correct ?    3 Yes 0 No



Post New Answer       View All Answers


Please Help Members By Posting Answers For Below Questions

Do you think that you have the potential to sell products which others are unable to?

661


We are looking for a truly inspiring Marketing and PR Executive, someone who can create a culture of open communication, trust and respect. What strategies would you implement to achieve this?

1493


What is total customer cost?

681


What has been your biggest achievement in life so far?

703


What are the most common excuses team leaders use to not delegate?

672






What type of sales cycle is most rewarding to you? A long cycle for a big ticket item or a series of smaller, more frequent sales.

2611


What roles would you like to perform as a marketing assistant?

648


Hi evryone, Could you please suggest the best institute for SAP sd in ameerpet?

1410


How is the field of marketing different from other fields?

652


List your key accomplishments.

1284


Why did you choose marketing as a profession?

669


What is routine response?

677


in Relience company Ltd. ,which percantage should be for candidate for manager post?

1685


i hve 3 yrs of experience in financial market(capital and derivative market)as sales manager, i am handling a team under me which takes care of financial prodduc distribution and crm.now i am looking for oracle course, kindly let me know which module will be suitable for me.

1648


I am at starting stage,so how could i prepare for my management interviews?

1802