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explain motivation ? can u explain any one of the
motivation Theory?
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Answer Posted / kaleem ullah
Psychological discipline that attempts to describe why
people or animals behave as they do solely in terms of
internal needs that drive behavior, rather than attributing
any influence to external stimuli. For example, someone may
choose to dine in an elegant restaurant because of an
internal drive such as hunger or the need for self-esteem,
but not because he saw a neon sign saying "Eat here."
Marketers study motivation theory so that their promotions
can be designed to appeal to the internal forces that
presumably are a powerful influence on buying behavior-more
powerful than external stimuli. For example, you wouldn't
see an advertisement that says "Buy this perfume and smell
good." You do see advertisements that say "Buy this perfume
and have all your needs for love, sex, and romance [social
interaction] fulfilled. depth interviews are used in
marketing research to probe into the hidden motivations
behind people's behavior as consumers. See also appeal;
marketing concept.
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